Insist on the Highest Standards

Sandra Burns

Leadership Principle Worksheet 

This worksheet was designed to share how I align my experience with Amazon’s Leadership Principles. I’ve written down a couple of detailed examples from my experience that relate to each of Amazon’s Leadership Principles. Enjoy! Sandra Burns

Insist on the Highest Standards: Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

Example 1: 

Situation: Offering quality Adobe training in a competitive market.

Task: Perfected training in any way I could from the office they walked into, the trainers, the courses, the books.

Action: Sought the nicest offices in multiple cities, or offered onsite training for convenience, developed the best team that were ACT’s within the locations we covered, designed the first CS Bootcamp, offered quality training books at the training to use as lessons, and another book I gave for after the training to look up topics.

Result: Located in the Regus network of luxury offices as an option to onsite training. Listed those locations on the Adobe website. Serviced those clients with quality ACT’s in those locations. Resulting in happy customers, returning for other trainings growing the business to 275+ training clients/consulting projects. See testimonials.

Example 2: Perfect instructional design. 

Situation: At Amex, there were hundreds of files to brand then convert to html 5 and many issues with the files encountered.  

Task: Ensure properly branded, settings set and exported to html 5, removing anything that obstructed the conversion.

Action: Have a daily 1 hour meetings where I could share any issues or workarounds to stop the bottleneck of file issues that came to me to fix. In detail here’s what was checked on my quality check:

  • Check the branding, the colors, the latest logo, the new fonts.
  • Check if the navigation is as intended and working (Free or Restricted).
  • Ensure that the course completion certificate displays the course name and the completion date.
  • Make sure the assessments reflect the correct score achieved.
  • Ensure the lessons status changes to complete once the learner completes them.
  • Ensure the placement of navigation buttons is consistent across all pages.
  • Anything repeating use Master Pages to ensure placement and keep file size down.
  • Convert Flash or SWF files to HTML5 and remove anything that inhibits the export to HTML5 or causes errors, see below list.
  • Convert Flash movies to a movie export that is understandable by HTLM5 than reimport into the learning module removing the flash movie.
  • Run the html5 tracker in Adobe Captivate; unsupported objects include:
    • text and swf animations (only the first frame is visible).
    • mouse click animations (only one default click effect is supported).
    • question pools, likert question slides, and random question slides (supported in cp 7 and later).
    • slide transitions.
    • slide background if a swf file is used.
    • audio attached to invisible objects.
    • borders (supported in cp 7 and later).
    • reporting to internal server and (supported in cp 7 and later).
    • video streaming using rtmp is not supported in html5 output.

Result: Quality files that work better than when we received them, branded, exported successfully to html 5 and uploaded to the LMS and also checked for accuracy to deployed to Amex users.

Example 3: 

Situation: Schwab was sued over website accessibility under the Americans with Disabilities Act (ADA). and and

To comply with the ADA, documents posted online, including, but not limited to, Adobe PDF files, Microsoft Word documents, Microsoft PowerPoint presentations, and online flipbooks, must be screenreader friendly. Screenreader software is a form of assistive technology that reads a screen’s display aloud to the user. 

Task: Documents must follow ADA or WEBAIM at Schwab: Make/check documents follow ADA or WEBAIM at Schwab: Screenreader tips can be found here:

Action: I took all the tips I found on how to check for accessibly and put them in a spreadsheet to check each off as I checked each file.

Result: elearning modules are accessible to those with disabilites. Not to mention, Schwab avoids future fines or lawsuits or is a method of cure for previous.