What is Instructional Design

Instructional Design is defined as “a systematic process that is employed to develop education and training programs in a consistent and reliable fashion” (Reiser, Dempsey, 2007). In addition, it may be thought of as a framework for developing modules or lessons that (Merrill, Drake, Lacy, Pratt, 1996):

  • increase and enhance the possibility of learning
  • makes the acquisition of knowledge and skill more efficient, effective, and appealing,
  • encourages the engagement of learners so that they learn faster and gain deeper levels of understanding

In a nutshell, instructional design can be thought of as a process for creating effective and efficient learning processes. The list at the bottom of the page links to several types of instructional design processes. Some, such as Gagné and Keller, are concepts that work in most instructional design projects.

While other models are aimed at specific learning processes, such as van Merriënboer’s 4C/ID model, which is used when the learners must master complex problem solving. Cognitive Task Analysis is even more specific — it is used to analyze tasks that are largely covert and nonprocedural in nature.

Learning can be quite complex, thus there is no one size fits all methodology. This is why instructional designers need to familiarize themselves with the various learning theories and concepts so that they can refer back to them when they experience new and/or complex design problems.

Differences Between Instructional Design and Instructional System Design

Instructional Design (ID) models differ from Instructional System Design (ISD) models in that ISD models have a broad scope and typically divide the instruction design process into the five phases of analysis, design, development, implementation, and evaluation that is often referred to as ADDIE (van Merriënboer, 1997). Reigeluth (1983) made the same point when he noted that ID models go into much more detail than ISD, albeit that detail has a narrower focus.

In addition, ISD models use both formative evaluations in all the phases and a summative evaluation at the end of the process. Examples of ISD models are ADDIE and the Dick and Carey model.

On the other hand, ID models are less broad in nature and mostly focus on analysis and design, thus they normally go into much more detail, especially in the design phase.

ID models are normally employed in conjunction with ISD models (van Merriënboer, 1997, pp 2-3). The ISD process keeps the entire training, development, or educational project on the correct path to reach the learning goals, while one or more ID models are used in conjunction that best supports the learning process being designed.

For example, you might use both ADDIE to ensure you reach your goal and 4C/ID to design the parts of the learning processes that require complex problem solving. This allows ISD to be similar to plug-and-play, in that you plug the needed ID theory into the ISD model as this example shows:

Extended ADDIE - plug and play

Strategies of Instructional Design

There are three types of learning strategies in Instruction Design — organizational, delivery, and management (Reigeluth, 1983):

1. Organizational

Organizational strategies are broken down on the micro or macro level so that the lesson may be properly arranged and sequenced. Some methods for performing this can be found at Sequencing and Structuring Learning Modules.

2. Delivery

Delivery strategies are concerned with the decisions that affect the way in which information is transferred to the learners. Delivery is the means of communicating and transferring a learning process to the learners. For example, you can deliver a lesson in the classroom or via elearning. This is quite similar to the concept of media. Some methods of delivery are:

3. Management

Management strategies involve the decisions and processes that allow the learners to interact with the learning activities in order that they may increase their knowledge and skills. Some of the strategies are:

Some other specific strategies, such as note taking and modeling, can be found in the following links (Marzano, 1998):