Think Big

Sandra Burns

Leadership Principle Worksheet 

This worksheet was designed to share how I align my experience with Amazon’s Leadership Principles. I’ve written down a couple of detailed examples from my experience that relate to each of Amazon’s Leadership Principles. Enjoy! Sandra Burns

Think Big: Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

Things I may do as a practice:

  • Visualize what something might look like.
  • Manifest its existence.


Example 1: Learn-U.com 

Situation: The Paradigm changed during the housing crises, instructor led classes were at a an all-time low in sales.

Task: I sought to retool and bring my ILT training online during the housing crises as a way to lower costs to both how I deployed training as I would no longer need to rent a facility or hire a trainer or pay myself as a trainer if recorded and to pass on that savings to the customer during hard times. 

Action: I started learning what software I needed to convert my training to online by using Adobe Premiere for video, Adobe Audition for audio, Adobe Captivate, Adobe Prime, etc. I also learned not only how to create it for online but bring it online, I looked at converting my website, at first I to a membership site for clients to pay and download files. But that seemed cumbersome, so I built an LMS site.

Result: The LMS site allowed them to simply chose a course, pay for it and watch it online. This took rewriting my site with courses and lessons. Categorizing courses and lessons in case they needed to be taken together or sold as a package. I also had to build an e-commerce into the site, to accept payment, enroll them into a course, offer discounts. Besides the ease for customers there were some security implications to consider and/or sharing of copy-written materials they downloaded to consider.


Example 2: 

Situation: During my transition to online learning Lynda.com already moved from courses, to DVD to online. So completion in this new way of doing business already was heating up.

Task: Think of ways to be different from competitors.

Action: Offered in person chats on Skype like calls as Zoom, Teams and other video calls as we know today were still being developed. Or the option if they still wanted an in person class I would discount what they paid for the online attempt if no other promotions were deducted.

Result: A few hybrid classes, a few classes that started in person and went online to continue, a few online courses that needed more in person help.